Manfred Fiegl, former tourism director of Lenzerheide

The biggest problem in the tourism industry is that tourist destinations have no reliable, measurable data concerning customer behaviour, volume and use of local infrastructure. Locations for services and new infrastructure, for example, are chosen on the basis of personal experiences and opinions and, very frequently, also on account of political considerations. Locations are, however, rarely considered because of the tourists' "natural" behaviour onsite or due to already existing clusters (e.g.: Where do we have a large number of rent-out holiday flats? Well, so let’s plan a bus service there or, for instance, the tourist information office.).

Developing a service/an infrastructure can well be compared to building a house. Unfortunately, this often happens without the proper foundations first being laid. A house without foundations will soon become either an unfinished building or a permanent construction site.

JOCHUM.CONSULTING.’s services mean that its solid foundations can be laid prior to the development of a project. This results in decisions that are well informed and investments that are as cost effective as possible.